An inimitable passion
for technology
Justin Shimoon holds an inimitable passion for technology and creating solutions to improve the lives of others.
Justin Shimoon is the founder and CEO of AffinityClick, an Ottawa company of over 55 people building mobile communication products. Its two apps, Hushed and aloSIM, are used by millions of people to keep their phone number private and to stay connected while travelling.
Raised in Ontario, Canada, Justin attended Carleton University, where he majored in electrical engineering, and began his career at Nortel Networks as a network engineer. He founded his first company, Sitebrand, at 20 years old, raised roughly $5 million, took it public, and saw it acquired by Cactus Commerce in 2011.
The idea for Hushed came from an unmet need in the marketplace. With online dating taking off, along with online consumer selling websites like Craigslist and Facebook marketplace, Shimoon realized that people were apprehensive to give out their personal cell phone number to complete strangers. At the time, the current solutions did not provide enough flexibility for consumers, and Justin wanted to create an easy to use platform that would allow people to create phone numbers for situations when they didn’t want to give out their personal number.
With Justin at the helm as CEO, AffinityClick quickly scaled and has amassed over 25 million downloads and more than 77,000 reviews across the Apple App Store and Google Play. Justin’s understanding of the current technology landscape has allowed him to create software and companies that solve a need and do it in a simple way.
Today, Justin continues to grow AffinityClick and its products — Hushed, and aloSIM, a travel eSIM app with more than 2 million downloads, providing mobile data in more than 200 countries to over a million paying customers. While immersed in the day to day operations of running AffinityClick, Justin is also passionate about emerging trends like cryptocurrency, artificial intelligence, and machine learning. It’s this curiosity in all things technology that led Justin to start his first company at a young age.
As a leader of his company and mentor to employees, Justin wants to develop those around him and encourage others to approach life with a desire to always learn new things and challenge themselves to take risks. Justin recognizes the need to stay sharp and work each day to improve themselves, their product, and their company culture.
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